So long, farewell, auf Wiedersehen, goodbye…

September 12, 2008

This was my last full week at the Zoo because I got a job! It’s so bittersweet – I’m excited to have a job as a communications associate at the American Chiropractic Association (I anticipate liking it a whole lot), but it’s also sad to leave FONZ. I’ve had such a great summer here and I’ve gained so many amazing experiences!


Photo by CAITLIN LUKACS
Black-tailed prairie dog

Of course this last week was filled with wrapping up projects and tying up loose ends, but I also got to participate in two pretty cool meetings. The first one was a meeting between some of the communications staff here at the Zoo and the design firm that we’ve chosen to work with on the re-design of ZooGoer. The meeting was the first step in the launch of this project. The designer and project manager basically wanted to here from people at FONZ about their vision for the new publication.

We discussed the mission of FONZ and the mission of the new publication as well as the new title and possible features and departments. It was so cool to hear these discussions having been involved in the conceptualization and very early talks about the re-design. I’m just sad I won’t be here to see it all take shape. It’s going to be an interesting process and the final product will be amazing, I’m sure.


Photo by CAITLIN LUKACS
Sumatran tiger

I also had the opportunity to attend a paper seminar, which was, just like it sounds, a seminar all about printers and paper choices and how to be environmentally friendly and how to save on printing and paper costs. It doesn’t sound like the most scintillating topic, but it was pretty interesting. First of all, there are a ridiculous number of paper options out there – from super light-weight stark white to super heavy-duty dark black and everything in between. Then there are the environmental options such as using recycled materials or even tree-free papers. I learned that there is a paper made from crushed rocks! And it doesn’t look or feel like it at all. It was way too much to think about – you want your photos to pop, but you want to be environmentally-conscious and you need to work within a set budget too. I’m glad I’m not in charge of making paper decisions for a publication.

Because I don’t have any other animals that I need to visit before I leave (I’ve officially seen them all!), I’ve been making it a point to go back and see as many as I can one last time. Although, I guess it really isn’t the last time since I will be visiting the Zoo plenty in the up-coming months and have even been considering volunteering to be a zoo guide. But, it will be my last visit as a FONZ intern and that feels like a big deal to me. So far I’ve gone back to the gray seals, the California sea lions, the Nile hippopotamus, the prairie dogs, all of the animals in the Small Mammal House, the giant anteaters, and the tigers.

 As this is my last blog entry, I feel compelled to talk about the overall experience of interning at the Smithsonian’s National Zoo. I can’t think of a better word to describe these past four months than amazing. I’ve always loved animals and the zoo, but I had no idea the depth of information that I would learn here. I’m leaving with hundreds of fun facts about animals and conservation and sustainability and I’ve come to appreciate those animals that I didn’t necessarily love prior to this internship.


Photo by CAITLIN LUKACS
Sumatran tiger cubs – Guntur, Melati and Maharani play in the moat

Besides the facts about the subject matter I’ve learned quite a bit about communications as well. I’ve been continuously developing my writing skills in all areas of communication – magazine features, short blurbs, captions, press release material, radio interviews, fast facts for journalists, etc. I’ve also been able to learn about creating and presenting a unified communications strategy for an organization, how to handle media relations, and what it takes to market a huge establishment like the National Zoo. Additionally, I’ve learned about all aspects of magazine production – not just writing and editing, but photo selection, budgeting, and mailing lists to name a few. Lastly, because of the re-design of ZooGoer, I’ve been able to learn about the proposal process, the design process, the pre-press and printing options, etc. and I’ve been able to view all of these steps in action. I’ve crammed a lot of info and experiences into just four months.

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