Calendar girl

July 3, 2008

Since it is officially July, you can now check out the newest issue of ZooGoer!

This was a short week at FONZ because of the July 4th holiday on Friday. It didn’t feel shorter though; we still had lots of work to get through.

On Monday, my supervisor and I focused our attention on the up-coming member calendar that we will send out in place of the September/October issue of ZooGoer. Members generally receive six issues of the magazine plus a calendar each year. This year, however, there was talk of eliminating the calendar for budget reasons. FONZ eventually decided that Zoo members would most likely miss the calendar more than they would miss one issue of the magazine and therefore we are directing our energy toward the calendar for the next month or so.   

We had already spoken to the Zoo photographers and asked them to pick out their best work and their favorite shots of the animals. Monday afternoon we met with them and poured over hundreds of pictures. It was really interesting to be able to talk with them about their experiences as Zoo photographers and the maneuvering that they have to do to get that perfect shot. It was also really cool to be able to look through their catalog and pick out the pictures that I liked.

I also had the opportunity to meet with the keepers at Beaver Valley which is home to the American beaver, gray seals, California sea lions, North American river otters, Mexican wolves, bald eagles, and brown pelicans. We were able to talk about the animals that the keepers care for-their behaviors and unique characteristics and we even had the opportunity to see a gray seal training/feeding session. The seals are much more beautiful up close than they appear from in the water.  


Photo by JESSIE COHEN/National Zoo Photographer
Gray seal

Thursday morning I was able to go to the Zoo early to see Fox 5 shoot a couple short news spots from the Zoo. I arrived at about 6:30 a.m. to see Holly Morris do two short live teasers and then a longer spot at Lion/Tiger Hill and then two short teasers plus a longer live shot at the Invertebrate exhibit. The live shots were focused on Snore and Roar, the Zoo sleep-overs available to members.

I enjoyed being a part of the process and seeing it unfold from both the Communications and Public Affairs side and the news channel side. I never realized the amount of work that goes into a 30 second news piece. The media relations manager for FONZ started planning weeks in advance for the live shots. He needed to coordinate with FONZ staff, animal keepers, and the news station to make sure the scheduling was all set, everyone knew exactly what would be discussed on the air, the news truck could get into the Zoo where they needed to be set up, etc.

All the hard work paid off and the shots turned out great. You can check them out on Fox’s website.

I’m enjoying getting to experience all the different aspects of communications and how they all work together and coordinate to create a unified message.  

So, this was a short week, but look how much stuff we crammed in there!

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